#65: How Google’s Q4 Updates Help you Beat Your Competition

Your ideal clients may not be buying a pergola in December—but they are Googling it.

In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you’ll learn how to influence affluent buyers now so you win the work in spring. 

You’ll learn: 

• Why Q4 is your influence season (not your off-season) 
• How search is shifting from keywords to storytelling 
• Why your dream clients are researching you on YouTube 
• How to market smarter with Google’s latest AI tools