Step-by-Step Guide to Create your Unique Selling Position

In this episode of The Affluent Buyer Script, host Katy Doss is diving into the power of a Unique Selling Proposition (USP) and how it can transform your luxury outdoor product or service business. If you’re struggling to stand out, wasting money on unfocused marketing, or chasing low-quality leads, the problem might be a fuzzy or non-existent USP. 

We’ll cover: 

• What a USP is and how to create one using a simple, effective formula. 
• Why a clear USP is essential for differentiating your business in a crowded market. 
• Real-world examples of impactful USPs for outdoor businesses. 
• How a strong USP saves you money, boosts conversions, and streamlines your marketing efforts. 

Whether you’re a pool builder, landscaper, or outdoor lighting specialist, this episode will give you actionable insights to stand out, attract affluent buyers, and sell more. Plus, don’t forget to grab our free USP workbook to start crafting your own! 

Tune in now to start turning your USP into your business’s secret weapon.