Underdog Advantage: How to Market When You’re NOT Number 1

Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog.  

But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different.  

In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faster service, and bolder personality, you’ll get real-world strategies for turning “small” into “specialized.”  

Plus, Katy shares five things you can do this week to turn your underdog status into your unfair advantage.