The Landscaping Growth Script

#84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works

Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts. 
In this episode of The Landscaping Growth Script, Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.” 
You’ll learn: 
The real difference between geofencing and geotargeting 
Where these ads actually show up 
Why landscaping projects are planning decisions — not impulse purchases 
When geofencing does make sense (hint: hiring is a big one) 
Three practical steps you can take right now to improve your targeting 
If you’re tired of attracting DIYers instead of high-value homeowners, this episode will help you understand how smarter targeting leads to better clients — and more predictable growth. 
 
Other episodes mentioned:
#15: How the 95/5 Rule Leads to a Consistent Sales Pipeline
#33: How 10 Touchpoints Can Shorten Your Sales Cycle

#83: 7 Ways to Sell More Enhancements

Most landscaping companies say enhancements are a priority — but they’re selling them like optional extras. 
In this episode of The Landscaping Growth Script, Katy Doss breaks down 7 practical, psychology-backed ways to turn enhancements into predictable, high-margin revenue. 
If you’re tired of quoting mulch refreshes only when someone asks…If enhancement revenue feels random instead of strategic…If you want to grow without adding more trucks or territory… 
This episode walks you through how to: 
Stop selling add-ons and start selling outcomes
Build enhancements into your client process from day one
Create a system that turns field observations into sold work
Use marketing to prime existing clients for upgrades
Package services to reduce decision fatigue
Make confident recommendations instead of soft suggestions
Use before-and-after photos — and AI — to increase approvals 
Enhancements aren’t “extra.” They’re one of the most efficient growth levers in your landscaping business. 
Download the free companion guide, The Landscaping Enhancement Revenue Playbook here.

#82: How to Do a Competitor Audit (And Why It Might Be the Smartest Marketing Move You Make This Year)

Your clients are already comparing you to someone. The question is — do you know who that someone is? 
In this episode of The Landscaping Growth Script, we’re talking about competitor audits — what they are, why they matter, and how to use them to sharpen your message, clarify your value, and attract the kind of clients who aren’t just browsing... they’re ready to buy. 
You’ll learn: 
What to include in a strong competitor audit (it’s more than just “what they charge”) 
How to uncover competitors you didn’t even know existed 
Where to look for strategic gaps you can fill 
And how to use ChatGPT to speed up the whole process 
If you're tired of second-guessing your marketing — or if you just want to stop blending in with every other “outdoor expert” on Google — this episode is for you. 
🎧 Plus, grab our free Competitor Audit Guide to make this even easier. 

#81: Why Bing Ads Might Be Your Luxury Brand’s Secret Weapon

Google Ads might get all the attention, but if you’re only advertising there, you could be missing a big slice of your ideal audience — and paying more than you need to. 
In this episode, we’re talking about Microsoft Ads (yep, Bing Ads) and why they deserve a spot in your marketing mix — especially if you're targeting affluent homeowners planning high-end outdoor projects. 
You’ll learn: 
Why Bing Ads are perfect for reaching older, wealthier, desktop-using buyers 
How to get started (hint: it’s easier than you think) 
The real reason these ads often cost less and convert better 
Why this platform is tailor-made for luxury outdoor brands 
If you’ve ever felt like your best clients aren’t seeing your ads — this might be the missing piece. 
 
Other episodes mentioned:
#61: Gen X: The Hidden Buying Power of the Middle Child Generation

#80: Sponsorships: How to Maximize, and How (and When) to Say No

You get asked to sponsor things all the time — charity galas, golf tournaments, fun runs, your crew leader’s kid’s baseball team. Some are great. Some are a waste of money. In this episode, we’re breaking down how to tell the difference. 
You’ll learn: 
How to evaluate sponsorships quickly (without a spreadsheet meltdown) 
What makes a sponsorship actually worth the spend 
How to politely decline when it’s not a fit — without burning bridges 
And if you do say yes, how to make sure it delivers real ROI 
If you’re tired of being guilt-tripped into “exposure” opportunities that don’t align with your brand, this one’s for you. 

#79: How to Build a Referral System for Your Outdoor Business

Most outdoor product and service businesses say their best clients come from referrals. But very few have an actual system in place to encourage, track, and grow those referrals. 
In this episode of The Landscaping Growth Script, Katy Doss breaks down the 7 steps to building a real referral system for your outdoor business — one that turns happy clients into consistent, high-quality leads without awkward asks or gimmicky incentives. 
You’ll learn: 
Why referrals don’t happen by accident (and why “hope” isn’t a strategy) 
How to make your business truly referable from the inside out 
What tools you need to make referrals easy for clients 
How to choose thoughtful referral thank-you gifts that actually get used 
When and how to ask for referrals without sounding salesy 
How to track, nurture, and grow referrals over time 
How to build a referral culture, not just a one-off program 
If you’re tired of relying on word-of-mouth without any control over it, this episode will show you how to turn referrals into a repeatable growth engine. 
👉 Download the free Build Your Referral System guide at scriptmarketingco.com/resources 

#78: Lessons from Luxury: What the Hospitality Industry Can Teach Your Outdoor Business

What do luxury hotels and five-star restaurants have to do with your outdoor business? A lot more than you think. 
In this episode, Katy Doss shares insights from her agency days working with high-end hospitality brands — plus a few standout lessons from the book Unreasonable Hospitality by Will Guidara — and breaks down how outdoor product and service businesses can create unforgettable client experiences that lead to stronger referrals, repeat clients, and premium pricing without lowering their standards (or their prices). 
You’ll learn: 
Why beautiful work isn’t enough anymore 
How small, thoughtful gestures can create big ROI 
What affluent buyers really expect from the process (hint: it's not just a nice patio) 
Five questions to audit your own client experience today 
If you’re ready to turn your service into a true luxury experience, this episode is for you. 
Plus: Grab our free Hospitality Audit at scriptmarketingco.com/resources 
 

#77: Promo Products That Don’t Suck: Gifts Clients, Leads, and Employees will Love

You’ve seen the bad promo items—cheap pens, stress balls, and koozies that go straight in the trash. But when promotional products are done right? They create loyalty, spark referrals, and keep your brand top-of-mind. 
In this episode, Katy breaks down how to choose branded gifts and swag that feel thoughtful, useful, and aligned with the kind of high-end work you do—whether you’re designing luxury outdoor spaces or managing long-term maintenance contracts. 
You’ll learn: 
What to give clients after a project wraps (at any budget) 
Small, smart branded leave-behinds that make a strong first impression 
Employee swag that builds loyalty—and actually gets used 
No gimmicks. No landfill-filler. Just promo products that make your business unforgettable. 

#76: Marketing, Party of 1: 9 Ways to Survive and Thrive as a Solo Marketer

Let’s be real — being a solo marketer in a luxury outdoor business is like planning a black-tie gala… by yourself… while also designing the invitations, handling RSVPs, cooking the meal, and live-tweeting the event. 
In this episode of The Landscaping Growth Script, host Katy Doss of Script Marketing dives into the reality of being a one-person marketing team trying to serve an affluent audience with sky-high expectations. You’re responsible for polished branding, compelling messaging, social media, email, events, ads — all while explaining what a “click-through rate” is to your boss who has no clue what you’re talking about. 
But here’s the good news: you don’t have to do it all. Katy shares 9 survival (and success) strategies to help you work smarter, stay focused, and build systems that make your solo role more scalable and sustainable. From protecting your creative time to setting quarterly goals, building a shadow team, and celebrating the small wins, this episode is packed with real-world advice for marketers who are flying solo — but still aiming high. 
Whether you're the solo marketer or the business owner who relies on one, this is a must-listen. 
✨ Plus, don’t miss the free resource mentioned in the show:“Marketing Systems for One” — available now at scriptmarketingco.com/resources 

#75: Back to the Fundamentals: 7 Timeless Marketing Moves for 2026 (and Beyond)

Ready to stop chasing the next algorithm update and start focusing on what actually works? In this kickoff episode for 2026, Katy Doss of Script Marketing dives into the 7 marketing fundamentals every luxury outdoor brand needs to revisit. 
From the psychology of persuasion to the power of great branding, human connection, and why good design still wins trust — this episode is a no-fluff reminder that the best marketing strategies aren’t always the newest. They’re the ones that work. 
You’ll learn why paper still converts (yes, really), which platforms matter most for affluent buyers, and how to show up year-round — not just when business slows down. 
If you’re a landscape designer, outdoor living pro, or high-end home service provider ready to stand out and sell smarter in 2026, this one’s for you. 
 
Other episodes mentioned:
How The 95/5 Rule Leads to a Consistent Sales Pipeline