The Landscaping Growth Script

#56: Don’t Reinvent the Wheel: 10 Ways to Repurpose Older Content Like a Marketing Pro

That blog post from last year that got great traction? It’s not done working for you. In this episode, Katy Doss of Script Marketing breaks down how outdoor product and service businesses can repurpose high-performing content into new formats that reach more affluent buyers — without starting from scratch. 
You’ll learn: 
How to identify content worth repurposing 
Easy ways to refresh blogs, videos, emails, and social posts 
10 proven strategies to stretch your best content across multiple platforms 
Plus, get a free downloadable guide with all 10 repurposing ideas at scriptmarketingco.com/resources. 
Stop reinventing the wheel. Start getting more visibility from what’s already working.
 

#55: Three AI Tools That Give You a Competitive Edge (Beyond ChatGPT)

You know about ChatGPT — and let’s be honest, your competitors are already using it. So how do you stand out and stay ahead with AI? 
In this episode of The Landscaping Growth Script, host Katy Doss of Script Marketing shares three lesser-known AI tools that help outdoor product and service businesses market smarter, not harder. Whether you're tired of clunky PowerPoint decks, frustrated with generic AI answers, or just looking for a fresh way to ideate and create, these tools can save you time and elevate your brand. 
Here’s what you’ll learn: 
Why Claude might be a better brainstorming partner than ChatGPT
How Beautiful.ai turns basic slides into polished, professional presentations
How Prompt Cowboy helps you write better prompts (and get way better results) 
Plus, Katy shares real use cases, pricing info, and when not to use each tool — because not every tool fits every situation. 
If you’re ready to level up your marketing and reclaim a few hours in your week, this one’s for you. 
Grab the free AI Tools Cheat Sheet at scriptmarketingco.com/resources 
 

#54: From Fluff to Firepower: How to Turn Testimonials into Sales Tools

Most testimonials are soft praise — and completely miss the mark. If your client reviews say “Great team! Highly recommend!” but don’t actually sell, this episode is for you. 
In this episode of The Landscaping Growth Script, Katy breaks down why traditional testimonials fall flat — especially with affluent buyers — and how to flip them into powerful persuasion tools using the Objection-Crushing Framework. 
You’ll learn: 
Why affluent buyers don’t care about feel-good fluff
How to rework testimonials to crush doubts and drive decisions
What to ask clients instead of “Can you write a testimonial?”
Where to place your best reviews so they do the most work 
If you’re ready to stop collecting compliments and start using testimonials that actually move high-end buyers to action — hit play. 

#53: Google Local Services Ads: Are They Worth It for Luxury Outdoor Brands?

Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? 
In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attracting affluent homeowners, and where they fall short (especially if your brand depends on visual storytelling and a premium vibe). 
Whether you're a high-end landscaper, pool builder, or outdoor lighting pro, this episode gives you the info you need to decide if LSAs deserve a spot in your marketing toolbox — and how to actually make them work if you decide to use them. 
What you’ll learn: 
What LSAs are and how they’re different from regular Google Ads
Why they work well (when they do) for high-end service providers
The not-so-glamorous downsides no one talks about
How to set up your LSAs for better lead quality and conversion
Why LSAs are a tool — not your entire strategy 
Tune in and find out if LSAs are your next best lead source… or just another marketing distraction. 

#52: If Marketing Feels Like a Struggle, It Could Be Your Brand

If marketing feels like an uphill battle, your brand might be to blame. 
In this episode of The Landscaping Growth Script, we’re breaking down why your brand is the foundation of all your marketing — and how an outdated, inconsistent, or unclear brand can quietly sabotage your efforts. 
You’ll learn: 
5 signs your brand is making marketing harder than it should be
How a strong, cohesive brand makes marketing easier (and more effective)
What a brand refresh really involves (hint: it’s probably not a total overhaul)
The outcomes you can expect when your brand is working for you — not against you 
If you’re tired of chasing the wrong leads, constantly reinventing your messaging, or wondering why your premium product isn’t resonating with premium buyers… this episode is for you. 

#51: Your Proposal is Killing the Sale: How to up your proposal game

Is your proposal helping you close the deal — or quietly killing it? 
In this episode of The Landscaping Growth Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services. 
Your affluent buyers expect more. A lot more. And your proposal is one of the most important tools you have to reinforce your brand, build trust, and justify your pricing. 
We’ll cover: 
Why proposals matter more than ever 
What’s wrong with PDFs and Word docs (even if you think they’re “fine”) 
What modern proposals do differently — and how they help you sell 
The exact structure of a winning luxury outdoor proposal 
How upgrading your proposal gives you a competitive edge 
Actionable steps to level up your proposal game starting today 
If you want to sell luxury, you need to act like a luxury brand at every step — and this episode will show you how to do just that with your proposals. 

#50: Funny Sells – How to Inject Humor into your Marketing

Humor can be a marketing superpower—if you know how to use it. In this episode, we’re talking about how to inject humor into your luxury outdoor marketing without looking unprofessional, cheesy, or like you just discovered memes in 2021. 
You’ll learn: 
Why humor works (even for buyers spending $200K on a pool) 
Why it can be risky—and how to avoid the cringe 
5 easy ways to add humor to your marketing 
Where to use humor for the biggest impact 
How to use ChatGPT to make this whole process easier 
Plus, I’ll share how we used humor in our own Script podcast promo video—and why it worked so well. 
If you want even more examples and prompts, download the free guide at scriptmarketingco.com/guides. 

#49: Underdog Advantage: How to Market When You’re NOT Number 1

Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog.  
But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different.  
In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faster service, and bolder personality, you’ll get real-world strategies for turning “small” into “specialized.”  
Plus, Katy shares five things you can do this week to turn your underdog status into your unfair advantage. 

#48: Scoot Over, Suits: 10 Tips to Sell More with LinkedIn

LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it. 
In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to activating your team and embracing short-form video. 
And the best part? These tips don’t require dancing, ads, or a massive following. They’re designed for thoughtful brands that sell lifestyle and craftsmanship. 
 
Referenced: SocialInsider’s 2025 LinkedIn Benchmarks Report: https://www.socialinsider.io/social-media-benchmarks/linkedin 
Connect with Katy on LinkedIn: www.linkedin.com/in/katyharperdoss 
 
To schedule a meeting with Katy or learn how Script Marketing can help your business reach affluent homeowners, visit scriptmarketingco.com or check the show notes. 

#47: Your Sales Call Tune-up for Closing Deals Faster

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? 
In this episode of The Landscaping Growth Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial call or meeting sets the tone for everything that follows. 
We’ll talk about: 
Why affluent buyers are really reaching out
The subtle mistakes that lose the sale (even if everything “sounded fine”)
The sales call framework that builds trust, uncovers motivation, and leads to a confident close 
If you haven’t revisited how you handle sales conversations in a while, this episode is your tune-up.