The Affluent Buyer Script

Your Sales Call Tune-up for Closing Deals Faster

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? 
In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial call or meeting sets the tone for everything that follows. 
We’ll talk about: 
Why affluent buyers are really reaching out
The subtle mistakes that lose the sale (even if everything “sounded fine”)
The sales call framework that builds trust, uncovers motivation, and leads to a confident close 
If you haven’t revisited how you handle sales conversations in a while, this episode is your tune-up. 

Free, Powerful, and Totally Underused: Maximize Your Google Business Profile

If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table. 
In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn: 
What Google Business Profile actually is (and where it shows up in search)
Why it’s a direct line to better SEO and more high-end leads
How to get verified—without wanting to throw your phone across the yard
What to post, how to stand out, and which features Google loves 
If you’re an outdoor product or service business looking to get in front of affluent homeowners, this episode is your step-by-step guide. 
Plus, we’ve got a free downloadable Google Business Profile Checklist!

7 MORE Tips to Grow Your Outdoor Business with Email

Is your email marketing just... existing? In this episode of The Affluent Buyer Script, host Katy Doss dives into 7 next-level email marketing tips specifically for outdoor product and service businesses. 
Whether you’re a landscaper, pool builder, outdoor kitchen pro, or anything in between—your emails should be driving clicks, building connections, and booking ideal clients. From sending at the right time (hint: not on the hour) to writing subject lines that actually get opened, this episode gives you real-world, implement-now strategies that help you stand out in a crowded inbox.  
You’ll learn: 
Why you should treat every email like it’s someone’s first
How to design your links like a pro (and stop losing clicks)
When to lovingly remove the dead weight from your list
The magic combo of being useful and entertaining (plus a few subject lines that actually work) 
If you’ve ever looked at your email metrics and thought, “This could be better,” this one’s for you. 
Perfect for: luxury outdoor businesses ready to grow their brand with smarter, sharper email marketing. 

Don’t Skip the Strategy: Why Going Straight to Tactics Is a Bad Idea

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. 
In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mistakes outdoor luxury businesses can make. You’ll learn: 
What a real marketing strategy includes (and what it doesn’t)
Why your tactics aren’t working the way you hoped
How to create SMART goals that actually drive revenue
What to include in a buyer persona for affluent homeowners
How to align your tactics with your buyer’s journey—so you stop guessing and start converting 
Plus, Katy shares real examples from high-end outdoor brands and a free downloadable Strategy Guide you can grab at scriptmarketingco.com/resources. 
Before you launch that next ad, tune in and get clear on the plan that should come first. 

7 Lessons to 10X Your Outdoor Business

What if growing your business wasn’t about working harder—but working less? 
In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical, powerful strategies for luxury outdoor product and service companies. 
If you're tired of the grind, buried in busy work, or stuck trying to scale with more effort instead of better systems, this episode is your wake-up call. 
We’ll cover: 
Why simplifying is smarter than scaling wide 
How to identify your 20% that drives 80% of your results 
Why delegating isn’t giving up—it’s leveling up 
How to stop selling like a vendor and start leading like a buyer 
Whether you're building pergolas, designing luxury outdoor kitchens, or crafting high-end landscapes, this episode will help you stop playing small and start thinking 10X. 
Book: https://10xeasierbook.com  

5 Psychology Secrets to Make High-End Homeowners Say Yes

Affluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior. 
In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that influence how affluent buyers think, decide, and ultimately say yes. From building trust to signaling status (without sounding salesy), these tips will help you market more effectively, connect more personally, and sell more confidently. 
Whether you’re selling luxury landscapes, outdoor kitchens, or high-end design services, this episode gives you the tools to reach buyers who expect more—and are willing to pay for it. 

Traditional Media Yay or Nay: A Guide for Your Marketing Dollars

Is traditional media dead? Not quite—but it does need a reality check. In this episode of The Affluent Buyer Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). 
If you're a luxury outdoor product or service business trying to reach affluent homeowners, this episode is your cheat sheet. Katy walks through 10 common traditional media options—from newspaper ads to event sponsorships—and gives each one a clear "yay" or "nay" (with plenty of real talk and a little humor). 
You'll learn: 
Which traditional channels still resonate with high-end buyers
How to modernize old-school tactics like direct mail and catalogs
What marketing spend is actually worth it when selling to the affluent 
Whether you’re reassessing your marketing budget or trying to blend digital and traditional media more effectively, this episode will help you make smarter decisions. 

Top Video Tips for Your Outdoor Business

Let’s be honest – video can feel a little intimidating. But if you're running a luxury outdoor business and not using video to market yourself? You're leaving trust, attention, and ultimately sales on the table. 
In this episode, Katy breaks down how to create short-form video content (think Reels, YouTube Shorts, and even TikToks) that actually connects with affluent homeowners – and does it all using just your phone. 
You’ll learn: 
Why video is a must for Meta and YouTube ads
How to film high-quality content without fancy gear
9 tactical tips to make recording easier and editing smoother
10 video ideas you can start using this week—no film degree required 
Whether you're selling landscaping, pools, outdoor furniture or more, this episode will help you confidently show up on camera and get in front of the right buyers. 
Grab the free Video Tips guide at scriptmarketingco.com/resources 

Measuring Marketing ROI: What’s Actually Working?

“Is any of this actually working?” If you’ve ever squinted at a marketing report and asked that question, you’re in good company. In this episode, Katy Doss of Script Marketing breaks down what it really means to measure ROI in high-end outdoor product and service businesses – where sales cycles are long and results don’t always show up in a neat little chart. 
Learn why looking for “the one” marketing tactic is a mistake, how to calculate your real ROI, and what tools can help you track what’s actually moving the needle. We’ll cover bounce rates, attribution software, UTM codes (yes, those again), and how to tell when it’s time to celebrate your marketing wins. 
Whether you’re selling landscaping services, outdoor kitchens, or high-end patio furniture, this episode will give you the clarity and confidence to stop guessing and start growing. 

Don’t Tank Your Traffic: How to Keep Your Google Ranking When Rebuilding Your Website

You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. 
In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact. 
What You’ll Learn: 
What website authority actually is (and why it matters) 
The 5 “SEO Saboteurs” that tank your rankings during a redesign 
A step-by-step pre-launch SEO checklist to protect your site 
Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression 
How to stay visible and searchable, even after a major site overhaul 
Who This Episode Is For: 
Outdoor luxury product or service businesses planning a site update 
Business owners with organic traffic they don’t want to lose 
Anyone who’s been burned by a past redesign (or wants to avoid that fate) 
Free download: Don’t Tank Your Traffic SEO Checklist!