The Affluent Buyer Script

Marketing SOS: Why isn’t this working?

If you’re pouring time and money into marketing but still not seeing results, this episode is for you. On The Affluent Buyer Script, we’re diving into the most common reasons luxury outdoor businesses struggle with their marketing—and more importantly, how to fix it.
Are you targeting the wrong audience? Is your messaging failing to connect? Are you relying too much on one marketing channel? Or worse—are you treating marketing like a faucet, turning it on when you need leads and off when you’re busy?
Host Katy Doss of Script Marketing breaks down why affluent buyers need a multi-touchpoint approach, why consistency is key, and why a stop-and-start strategy is costing you sales. By the end of this episode, you’ll have actionable insights to create a marketing plan that works year-round.
Listen now to start turning your marketing efforts into real results.
For more insights, visit scriptmarketingco.com or reach out at info@scriptmarketingco.com.

Make your Box Trucks a Marketing Powerhouse

Your box trucks do more than just haul equipment—they’re rolling billboards that can generate leads, build brand awareness, and even help you recruit top talent. In this episode, we break down six powerful strategies to turn your trucks into high-performing marketing machines. 
From eye-catching vehicle wraps to QR codes that drive instant engagement, we’ll show you how to make your fleet work harder for your business. Plus, we’ll cover simple but effective tactics like magnetic hiring signs, strategic messaging for traffic stops, and tracking results to measure success. 
If you’re in the luxury outdoor product or service business, your ideal clients are already seeing your trucks—let’s make sure they’re bringing in business, not just taking up road space. 
Tune in to learn how to maximize your marketing efforts with the trucks you already own! 
Host: Katy Doss | Script Marketing Website: scriptmarketingco.com Contact: info@scriptmarketingco.com 

7 Tips to Grow Your Outdoor Business with Pinterest

Think Pinterest is just for DIY projects and charcuterie boards? Think again. In this episode of The Affluent Buyer Script podcast, host Katy Doss breaks down why Pinterest is a goldmine for outdoor businesses looking to attract affluent buyers and drive more sales. 
We’ll cover: 
Why Pinterest outperforms Facebook and Instagram for high-end home projects
How to optimize your profile and boards to get discovered
The secret to Pinterest SEO (and how to use it to reach the right clients)
How to create scroll-stopping visuals that convert
The power of Pinterest Ads—and why they have a 2X higher return on ad spend than other platforms 
If you sell luxury pools, outdoor kitchens, high-end landscaping, pergolas, or outdoor furniture, your ideal buyers are already searching on Pinterest. The question is: Are they finding you? 
Don’t miss this episode—hit play now and start turning Pinterest into your most profitable marketing channel. 
 

I Spy: How to See (and Beat) Your Competitors’ Ads

Ever wonder how your competitors always seem to be one step ahead? The secret is smart competitive research—and the best part? It’s completely legal, free, and highly effective. 
In this episode, I’m sharing exactly how to spy on your competitors’ online ads so you can see what’s working for them, where they’re falling short, and how you can out-market, out-smart, and out-sell them. 
What You’ll Learn: 
How to find and analyze your competitors’ Facebook, Instagram, Google, and LinkedIn ads
The exact tools (all free) to track their messaging, offers, and ad formats
How to spot trends before they take off and position your brand as the go-to choice
The best ways to refine your marketing strategy without wasting money on trial and error 
Plus, I’m sharing our free I Spy: Competitive Research Guide so you can start tracking your competitors today. 
Download it here: scriptmarketingco.com/resources 
Hit play and learn how to use competitive marketing research to your advantage. 

How 10 Touchpoints Can Shorten Your Sales Cycle

Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build enough brand awareness to close a sale. 
In this episode, we’re diving into: 
Why it takes multiple touchpoints before buyers take action 
Why relying on a single marketing platform (like Meta ads) slows your sales cycle 
How to create a multi-touchpoint strategy that gets your brand in front of the right people—faster 
You’ll also hear a real-world case study on how a landscape design/build firm used paid ads, SEO, email marketing, print, and video to reach potential buyers across multiple platforms—shortening their sales cycle and increasing conversions. 
If you’re ready to stop waiting months for potential clients to take action and start accelerating your sales process, this episode is for you. 

9 Ways ChatGPT Saves you Time and Headaches

In this episode of The Affluent Buyer Script Podcast, host Katy Doss dives into the game-changing ways ChatGPT can streamline your outdoor product or service business. From brainstorming fresh content ideas and jump-starting blog posts to crafting polished proposals and email campaigns, you’ll learn how this AI tool can save you hours and help you work smarter—not harder. Katy also shares tips for creating a custom ChatGPT tailored to your business and how to master prompt writing for better results. 
But it’s not all smooth sailing! Katy highlights when to proceed with caution, including why you should always fact-check and personalize AI-generated content. 
Whether you’re curious about integrating ChatGPT into your marketing workflow or just want to stay ahead of the curve, this episode is packed with practical insights to help you connect with affluent buyers and elevate your business. 
Tune in and discover how ChatGPT can be your new secret weapon! 

The 7 Levels of Brand Engagement for Outdoor Businesses

How do customers see your brand? Are you just another option in a crowded market, or are you the go-to name that clients rave about? In this episode of The Affluent Buyer Script Podcast, Katy Doss dives into The 7 Levels of Brand Engagement, breaking down how outdoor product and service companies can transform from commodities into beloved luxury brands. 
Discover why brand engagement matters, how it impacts your profitability and reputation, and actionable steps to level up. Whether you’re a landscaping pro, outdoor kitchen designer, or pool company owner, this episode will give you the tools to evaluate where your brand stands and the strategies to create a business your clients can’t stop talking about. 
Don’t miss this episode—it’s time to move your brand to the next level! 
👉 Download the free resource mentioned in this episode here. 

Empowering Your Team to Take Better Project Photos

Great photography isn’t just a bonus for luxury outdoor businesses—it’s a game-changer. In this episode of The Affluent Buyer Script, Katy Doss shares how you can empower your team to take stunning photos of your projects using just their smartphones. 
Learn why quality photos are essential for attracting affluent clients, get practical tips your team can use right away (like cleaning the lens, using gridlines, and mastering lighting), and discover creative ways to motivate your employees to snap consistently. 
If you’ve ever struggled to capture the magic of your work, this episode is packed with actionable insights to help you build a portfolio that inspires and sells. Tune in now to start turning your projects into scroll-stopping showpieces! 

5 Ways to Make your Yard Signs Work as Hard as You Do

Yard signs are more than just placeholders—they’re powerful tools to generate leads, showcase your expertise, and position your luxury outdoor business as the go-to in your area. In this episode of The Affluent Buyer Script, Katy Doss shares five strategies to take your yard signs from basic to brilliant. From upgrading to premium designs inspired by high-end real estate to using QR codes and exclusive offers, these tips will help you turn every project into a lead-generating machine. 
If you’re ready to elevate your marketing game and make your yard signs work as hard as you do, this episode is packed with actionable advice tailored to luxury outdoor businesses. Don’t miss out—your next big project could bring even bigger opportunities. 
Perfect for: 
Luxury landscapers 
Pool and outdoor space designers 
High-end outdoor product businesses looking to stand out 
Listen now and learn how to let your yard signs do the talking! 

Sell More by Addressing Pain Points

In this episode of The Affluent Buyer Script Podcast, we’re diving into a cornerstone of marketing strategy: selling benefits, not features—but with a modern twist. While focusing on benefits was a game-changer, it’s no longer enough to stand out. 
Join host Katy Doss as she explores the importance of addressing your ideal customer’s pain points to truly resonate and connect. Learn how to: 
Understand your ideal customer beyond basic demographics. 
Identify the challenges and frustrations that drive their decisions.
Craft story-driven messaging that highlights how your product or service solves their biggest pain points. 
With actionable examples for landscaping, outdoor kitchens, and more, this episode is packed with insights to help luxury outdoor businesses connect with affluent buyers. 
Tune in to discover how to flip the script and transform your marketing strategy!