The Affluent Buyer Script

Holiday Social Media Ads: Go all in or pull back?

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing, along with Script Senior Account Executive Shelbie Wallace, dives into the strategies you need for holiday social media ads.  
Whether you're a service-based business wondering if it's worth competing with Amazon and Temu, or a product-based business aiming to be the go-to gift choice for affluent buyers, this episode will guide you through the do's and don'ts of holiday advertising.  
Katy and Shelbie share actionable tips on adjusting your ad budget, narrowing your audience, and setting realistic expectations for your return on investment (ROI). Tune in for practical insights that will help you make the most of the crowded and competitive holiday ad landscape. 

Utilizing Print Marketing to Increase Sales by 28%

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing dives into why print marketing is far from dead—especially when it comes to reaching affluent buyers in the luxury outdoor product and service industry. Katy discusses the unique power of print in a digital world, sharing how beautifully designed, high-quality print materials can build trust, authority, and brand awareness. 
You’ll also learn how to combine print with digital strategies to create a seamless customer journey. From incorporating QR codes and UTM links to leveraging variable printing for personalized experiences, Katy explains how print can be elevated in the 21st century. Plus, she emphasizes the importance of high-end materials and consistent touchpoints to move your ideal customers from browsing to buying.
Tune in to discover why print is a critical component of a comprehensive, multi-channel marketing strategy. 

How The 95/5 Rule Leads to a Consistent Sales Pipeline

In this episode of The Affluent Buyer Script, host Katy Doss dives into the transformative 95/5 Rule—a marketing principle that explains how only 5% of your target market is ready to buy at any given time, while the other 95% is still considering, researching, and planning. Katy and her guest, Script account executive Shelly Weathers, discuss why businesses, especially in the luxury outdoor space, need to focus on nurturing that 95% to build long-term brand awareness and ensure they’re top of mind when potential buyers are ready to make a decision.  
They’ll cover actionable strategies like consistent, year-round marketing, telling compelling stories, using multi-channel approaches, and leveraging social proof to engage affluent buyers who aren’t yet ready to purchase. You’ll also learn how to measure ROI for those in the 95%, even when they aren’t making immediate purchases, by tracking key metrics like website traffic, social media engagement, and ad impressions.  
If you’re ready to create a consistent sales pipeline and ensure your brand is always in the consideration set of affluent buyers, this episode is for you! 

Boomer Buyers: How to Sell to the Wealthiest Generation

In this episode, we dive deep into one of the most valuable and often overlooked customer segments for outdoor product and service businesses: Baby Boomers.
We explore who Baby Boomers are today, breaking them down into key sub-groups like Early Boomers and Generation Jones, and discuss why they are such a lucrative market. With 70% of the nation's disposable income in their control, Boomers are ready to spend on lifestyle-enhancing luxury products. 
You'll learn about their unique buying behaviors, the importance of exceptional service, and why Boomers value experiences over products. We also cover key marketing strategies for reaching this affluent generation, from nostalgia-driven messaging to the effectiveness of direct mail campaigns and tailored digital ads. 
Whether you're new to targeting this demographic or looking to refine your approach, this episode is packed with actionable insights to help you connect with Baby Boomers and grow your business. Tune in for practical tips, common pitfalls to avoid, and proven strategies for earning the business of this influential generation. 

Increase Ad ROI with Small Meta Audiences

In this episode of The Affluent Buyer Script, host Katy Doss delves into the power of targeting small, specific audiences in Meta digital ad campaigns for luxury outdoor products and services. Katy explains why less is more when it comes to digital ad targeting, particularly for affluent buyers who value quality and exclusivity. 
You’ll learn about the pitfalls of broad audience targeting and the advantages of narrowing your focus to reach the most qualified leads. Katy covers how to effectively use Meta’s tools like Lookalike Audiences, Detailed Targeting Options, and Custom Audiences to create personalized ad campaigns that resonate with your ideal customers. She also discusses the importance of understanding affluent buyers' psychology and how to tailor your messaging to their unique desires. 
Tune in to discover how refining your ad targeting strategy can lead to higher engagement, better conversion rates, and a more efficient use of your ad spend. 
 

Effective Landing Pages that Drive Sales to Affluent Buyers

In this episode of The Affluent Buyer Script, host Katy Doss dives into the essential role of website landing pages in driving sales to affluent buyers. She explains the importance of creating targeted landing pages that cater to different buyer personas and outlines the key elements every landing page should include, such as a compelling value proposition, high-quality visuals, and persuasive testimonials.
Katy also discusses how to measure the effectiveness of your landing pages using tools like UTM codes, QR codes, and key performance metrics.
Tune in to learn how to optimize your landing pages to better connect with affluent buyers and drive conversions for your luxury outdoor products and services. 

Mastering and Maximizing Customer Reviews and Word of Mouth Marketing

In this episode of The Affluent Buyer Script, host Katy Doss delves into the critical role of customer reviews and how they can elevate your business through powerful word-of-mouth marketing. Katy covers three main areas: how to encourage positive reviews from your clients, the best practices for handling negative reviews, and how to leverage glowing testimonials in your marketing efforts. 
You’ll learn strategies for soliciting reviews during your offboarding process, reaching out to past clients, and ensuring those reviews are integrated seamlessly into your marketing. Katy also discusses the importance of addressing negative feedback professionally and using positive reviews to build trust with affluent buyers. 
Tune in for actionable tips that will help you harness the power of customer reviews to boost your brand’s reputation and drive sales in the luxury outdoor market. 

Maximizing Meta Ads for Selling to Affluent Buyers

In this episode of The Affluent Buyer Script, host Katy Doss explores the art of maximizing Meta Ads to effectively reach and convert affluent buyers. Katy breaks down the key components of successful Meta Ad campaigns, focusing on three critical areas: defining your target audience, crafting compelling ad creatives, and understanding the essential metrics for measuring success. 
 
You’ll learn about the importance of narrowing your audience using Lookalike Audiences, detailed targeting options, and Custom Audiences to ensure your ads reach the right people. Katy also shares creative tactics, such as telling a story through visuals and using high-quality images and videos, to resonate with luxury buyers. Finally, she explains how to analyze key metrics like impressions, engagement, conversion rates, and cost per click to continuously improve your ad performance. 
 
Plus, we’ve got a FREE Meta Metric guide you can download here: scriptmarketingco.com/resources. 
 
Tune in for actionable insights that will help you optimize your Meta Ads and connect more effectively with affluent homeowners. 

Reduce Your Costs and Double Your Exposure with Complementary Partnerships

In this episode of The Affluent Buyer Script podcast, host Katy Doss explores the impact of strategic marketing partnerships for luxury outdoor product and service businesses. Katy breaks down how collaborating with complementary brands can expand your reach, enhance credibility, and maximize marketing efforts. Whether you're looking to share costs, boost brand visibility, or create co-branded campaigns, this episode offers actionable insights on leveraging partnerships to grow your business in the luxury market. Plus, Katy shares tips on selecting the right partners and tactics for successful collaborations. 
Tune in to learn how these partnerships can elevate your marketing strategy and help you connect with affluent buyers more effectively. Don't forget to check out the free resources available at scriptmarketingco.com. 

Beat Your Competition with Storytelling

Storytelling is a powerful tool when you’re selling to affluent buyers. In the world of luxury outdoor products and services, where affluent customers are discerning and expectations are high for anything you’re selling, even highlighting the benefits can fall flat.  
Crafting compelling stories that differentiate you from the competition and evoke emotions with your buyers places your product or service in an upper echelon, and lets your buyers see themselves in your words and images.  
Katy Doss of Script Marketing goes through the ins and outs of storytelling with tips, tricks and examples, and even offers a downloadable worksheet to get your started with storytelling for your business.  
Join us to learn how your luxury outdoor product or service business can beat the competition with storytelling!